Despite how it might seem, you don’t have to be a fortune 500 company to take advantage of AI. It’s actually become a lot more commonplace and affordable than most small business owners realize. So how can AI enhance your business?
Highly successful businessman, John Sculley said in an interview with business.com: “AI will be foundational for consumer products and services that want to target a specific consumer.” What does he mean by this? Today, personalization is currency. Predicting what your target audience wants to see, when they want to see it is invaluable.
This is where AI comes into play. AI-based marketing applications can be used to analyze the habits of your audience, so you deliver your message at the time they’re most likely to hear it. Big companies like Facebook use AI to put ads in front of people who are likely to act on them.
Sales applications can be used to compare the strategies of your sales representatives. The program will transcribe their calls, and identify the common thread of high-performing team members. Like specific word-choice or the amount of time they allow the customer to speak.
Other AI services like chatbots provide your customers with a space to send secure feedback. They’re then able to mine this data, so you can carefully improve each step of the customer experience. Many of these chatbots can be taught what resources to provide visitors with specific questions.
AI applications can also be used to streamline HR processes. There are programs designed to scan resumes looking for specific keywords that are observed to fit the culture of the company.
Chances are, AI is already influencing your life in ways you may not even realize. For example, do you use Siri or Google Assistant to help you send a text? How about Waze and Google Maps? These applications use AI to create route suggestions based on your previous travel patterns. Systems like Spotify, Apple Music, or Amazon Prime Music use AI to suggest songs you might like.
AI is built to recognize patterns, and the capabilities are endless. But it’s important to prioritize where it will benefit your company the most. For example, just because Facebook ads work for one company, doesn’t necessarily mean it’s right for yours. So choose what will reap the biggest reward for your team. Then lay out a game plan, set specific goals, and make sure the tech you bring on board is meeting them.
But choosing where your AI journey begins is not an easy task. A Forrester Survey showed that 58% of businesses have considered AI, while only 12% have put them into practice. So don’t let the initial efforts hold you back from biting the bullet. The first step is having the means to support it. Adopting cloud solutions will allow your IT to seamlessly grow with the rest of your company. Modernizing your IT to support these applications will help you stay ahead and ready for oncoming changes.
Need help implementing new tech into your business? Contact us today.
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