An Enterprise Leader in the Delivery of Strategic Technology Solutions

Customer Relationship Management software enables your business to increase ROI through maintaining optimized relationships with your customers.

A customer-centric solution is crucial for business success. This software enhances customer service, sales, and marketing. Utilizing a CRM application allows for you to provide your customers with a predictable and enjoyable experience.

CRM software synchronizes customer communications across your entire business. This synchronization is paired with automated tracking and analyzing of these customer interactions. The reports generated from these analytics are important to staying ahead of the competition by satisfying your customers’ needs. The core functionality of this enterprise application is a database that contains all contact information, as well as the history of interactions for each customer.

The key functions of a good CRM include:

Data Management
The contact data will be efficiently stored and easily accessed by your end users.

Automated Tasks
Certain business tasks are automated for customer service, sales, and marketing, which allow your employees more time to dedicate to core business functions and customer interactions.

Sales and Marketing
The automation of quotes, processing orders, updating contact information, lead management, forecasting sales, sending emails, and evaluating employee performance are all integral functionalities of a CRM.

At Crossroads, we utilize best-of-breed technologies in order to align the right solution with your unique business needs. We provide the implementation, support, and customization of many Business and Finance Solutions, including but not limited to:

Properly implementing a CRM application can quickly absorb equitable resources. Allow us to take on this responsibility at a lower expense than it would cost on your own.