An Enterprise Leader in the Delivery of Strategic Technology Solutions

Lead Engagement Analyst

We are currently seeking energetic and well-spoken candidates to join our Sales and Marketing team. The position is a Full-Time, permanent position within our company. You will be joining a team of highly dedicated professionals that thrive for new challenges daily, as well as a company that demonstrates the greatest care for its employees and has a track record for sound business decisions.

Description

Location: Reading, PA

Essential Job Functions:

  • Perform information gathering Phone Calls to prospective new customers and gain insight into their environments and correct contacts.
  • Perform research on prospects daily to feed up to date information to Sales representatives.
  • Perform data cleansing to downloaded prospect lists to gather additional information as well as prepare them for importing into a Customer Relationship Management system.
  • Perform Demand Generation marketing activities to prospective new customers in the form of phone calls.
  • Perform research on prospective industries and business opportunities to feed up to date information to Sales and Executive Management.
  • Assist Marketing staff as required or requested in all aspects of marketing activities
  • Assist in general everyday marketing activities including printing, mass mailings, preparing mailings, Social Media posting, and other tasks as the may be assigned.
  • Responsible for performing a set amount of lead generation activity phone calls as directed by Management per day, per week, per month.
  • Make phone calls and send emails to prospects to generate demand for seminars and webinars we would host.
  • Assist any design teams in producing quality marketing materials.
  • Assist in managing events and seminars to generate demand and produce leads for Sales professionals
  • Work closely with Marketing staff to aid in demand generation and campaign maintenance
  • Assist in building/modifying/editing professional Power Point presentations
  • Research industry trends and what prospective customers needs might be
  • Work with Marketing staff to Identify key segments of our industry and align our marketing activities to deliver on the needs of the industry
  • Develop and communicate prioritized list of strategic opportunities for target prospects.
  • Maintain daily and weekly milestones and metrics to measure the progress of calling goals and objectives.

Qualifications

Basic Qualifications and Experience:

  • Active understanding across key social media sites including, but not limited to Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, etc.
  • Working knowledge of social media analytics and ability to interpret and make solid recommendations to client and internal team
  • Superior writing skills (creative, business and technical) composing content that may be either detailed and thorough, or concise and captivating
  • Critical thinking and drive for new knowledge
  • Organizational Skills
  • Ability to effectively manage time, schedules, and objectives
  • Must have basic computer technology proficiency to type documents, create spreadsheets, and create and customer proposals
  • Ability to take high-level ideas and turn them into action items

For consideration please send the following: cover letter, resume, references, educational transcripts or certificates, and salary requirements to This email address is being protected from spambots. You need JavaScript enabled to view it.

Locations: Crossroads Technologies, Inc., 3 Park Plaza, Reading, PA 19610; 12244 Business Park Dr, Draper, UT 84020, Raleigh, NC.

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