An Enterprise Leader in the Delivery of Strategic Technology Solutions

Marketing Professional

This position is a Full-Time, permanent position within our company. You will be joining a team of highly dedicated professionals that thrive for new challenges daily, as well as a company that demonstrates the greatest care for its employees and has a track record for sound business decisions.

Description

Location: Nashville, TN

Essential Job Functions:

  • Creating innovative marketing campaigns
  • Creating innovative social media traffic
  • Producing designs for innovative and attractive marketing material
  • Continuing to expand on our branding initiatives
  • Responsible for lead generation, volume, and cost per lead
  • Overseeing new opportunities for generating leads
  • Creating long-term brand strategy and initiatives
  • Proactively pursuing new channels to lead brand growth
  • Providing visionary leadership
  • Researching industry trends and what prospective customers' needs might be
  • Identifying key segments of our industry and aligning our marketing activities to deliver on those needs
  • Producing and coordinating weekly and monthly newsletters for email campaigns
  • Handling all marketing activity details such as mailings and email campaigns
  • Creating and managing events and seminars to generate demand
  • Working closely with any marketing assistants to aid in demand generation and campaign maintenance
  • Participating daily in blogs and discussions online to generate demand interest in our services
  • Participating daily in blogs and technical forums, offering our professional opinions to demonstrate our skills and capabilities as a company
  • Building solid branding and message campaigns to ensure demand generation
  • Maintaining all aspects of our social media venues and working closely with development to add new features and services to enhance all of our social media and web venues
  • Tracking and communicating key competitor actions to Management team regarding product launches, partnerships, and brand/marketing/channel strategy

Qualifications

Basic Qualifications and Experience:

  • A minimum of 2 years of experience in a Marketing or Business Development role is preferred
  • A minimum of 2 years of experience with managing social media content
  • A minimum of 2 years creating successful marketing campaigns
  • Experience in Graphic Design and relative skill sets is preferred
  • Understanding of modern Technology environments
  • A Degree in Marketing or Business Management is preferred
  • Ability to take high-level ideas and turn them into action items
  • Experience building/modifying/editing professional Power Point presentations
  • Ability to develop/build management reports with the advanced use of Excel
  • Experience using Adobe Photoshop & Illustrator for building and modifying marketing assets

For consideration please send the following: cover letter, resume, references, educational transcripts or certificates, and salary requirements to This email address is being protected from spambots. You need JavaScript enabled to view it.

Locations: Crossroads Technologies, Inc., 3 Park Plaza, Reading, PA 19610; 12244 Business Park Dr, Draper, UT 84020, Raleigh, NC.

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